When it comes to your website and online marketing, there are many things to consider when choosing a marketing company to help you with your online presence. Oftentimes, businesses primary concern is only about how the website looks and not how it performs or functions. You want to make sure that you are working with a company that is dedicated to ensuring that your website and online presence is visible when your customers are searching for your product or service. Navi Marketing, based in Mount Juliet, TN, works with small to mid-size businesses when it comes to all facets of online marketing and we are 100% focused on the performance of a website out of the gate.
We like to tell people that SEO is like a 500 piece puzzle. When you have your puzzle put together, Google puts you at the #1 spot. If you are missing a piece, you are #2, and so on. Our job is to ensure that your website and online profile “puzzle” is 100% complete and we do not stop until it is done. We want to provide you with a few things to consider about your current website and online presence.
Tips For Better Online Performance
Website Design: This is not just making your website look pretty. You want to work with a company that is going to implement the appropriate techniques on both the front of the website as well as the back end of the website so that Google can easily see what you are about. Once Google can see that you are delivering the right message for the person doing the search, you have a much higher chance of appearing on the first page results.
Blogging: When it comes to blogging, there are a couple of theories here. One is that you want to have a big following of people that have subscribed to your blog so that they can see all the great stuff you have to say. While that would be great, our train of thought is optimization. We honestly could care less if anyone subscribes to your blog….unless that is your goal of course. Our job as bloggers is to get these blogs in front of people conducting online searches for your product or services. The entire thought process around every blog we write is “What search results are we trying to do better at?”
Online Profile: How does your online profile look? Do you have tracking phone numbers on everything? Different domain names on every online listing? Incorrect addresses? This is going to have a big impact on the performance of your online presence. Focus on making everything look the same across all online platforms. Pay for a service to verify your online profiles are accurate and then you can cancel the service after they have corrected everything. This is extremely cheap to do and trying to do it yourself is extremely time consuming and frustrating.
In conclusion, if you are going to pay a marketing company to manage your website and online performance, make sure that they are doing at least the minimums to help you achieve your goals. If they aren’t, then you need to find a better company. That is where Navi Marketing fits in. We would love the opportunity to serve you and help to grow your business. Give us a call today or send us an email via our online form.
About Navi Marketing
Navi Marketing based in Mount Juliet, TN is your premier online marketing company when it comes to putting your advertising dollars to work. We provide extensive experience & knowledge marketing your business and helping your customers find you. Whether you are a new business getting started online or an established business and need to get a product or brand to market very quickly, Navi Marketing can help. Our staff has the expertise to help your business from concept to publishing.
Call Navi Marketing today for more information