When it comes to your website and online marketing, there are many things to consider when choosing a marketing company to help you with your online presence. Oftentimes, businesses primary concern is only about how the website looks and not how it performs or functions. You want to make sure that you are working with a company that is dedicated to ensuring that your website and online presence is visible when your customers are searching for your product or service.
How is the website structured: Is it structured in a way in which pages are easily identified as promoting a single product or service or do you have one page that has all of your products and services on it? How do you think Google will optimize that page if it is about many different items rather than focusing on a specific topic, especially if that topic is your #1 product or service
Blogging: This is extremely important and probably not because of the reasons you are thinking. Most people believe that blogging is important to gain followers. While that is great if it happens, Navi Marketing optimizes every blog post we write to come up in a specific search result. Our primary concern is optimization. If your potential customer finds your blog in their search, then they are already on your website with intent to buy.
Page Descriptions: Each page should have a title tag, meta description and slug that accurately depicts what the page is about. This is probably the first thing the search engines look at when determining which website should be ranked in order. Ensure that you understand what your page is about and then write these descriptions to tell Google what the page is about.
If you are looking for an online marketing company that cares about the performance of your website and online performance, give Navi Marketing a call today. Or fill out our online form to request a free quote.
615.855.9787
We are a family run business and our team is dedicated to helping small to mid-size businesses. When we take on a new website, we have complete focus on this website until it is performing well and generating leads. We communicate on a regular basis with our clients and form great relationships with them. Our goal is to get your website performing well as quick as possible!